trade campaigns.
woman in a black dress lying on the concrete ground outside

Afterpay Day is the biggest owned online and in-store retail event, with 1000s of brands participating in the sale.

Created with agency partners xxxx and Dijitally, I oversaw the creative rollout, ensuring the campaign to ensure brand alignment and adherence to our voice and tone.

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woman in a black dress sleeping on a concrete column in the shade
woman looking forward in linen blazer
woman leaning casually on concrete fountain
woman stretching her arms up into the sky with the wind blowing her top

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SQSP Magazine

Street Photography

Editorial Styling