A grand opening for Open Plan.

Bringing Open Plan to life meant more than just writing—it was about building a brand that felt like home. I crafted the messaging strategy, brand story, and copy toolkit that shaped their launch, telling a story of connection, beauty in the everyday and effortless togetherness. From social posts to product descriptions and email flows, I continue to shape their voice—keeping it warm, inviting, and always ready to pull up a seat at the table.