Money by Afterpay partnered with Pedestrian to create a bespoke content editorial piece using social media and Money Story polling data around money topics.
I managed relationships with cross-functional teams, and agencies—including designers, writers, developers, product, legal and social teams to deliver a comprehensive campaign schedule and ensure consistency of brand voice across platforms.
Makes Cents was Money’s most successful content programme for delivering engagement within the app. We created a format that users are keen to interact with, not just passively consume. Engagement rate sat at 55%.
