Messaging to match their mission.

Kumu was born from a simple but powerful idea: wellbeing should be rooted in trust, not trends. The team set out to cut through the noise of digital wellness with expert-led educational content and a human-first approach. I led the full copywriting process for their new website—shaping a voice that’s clear, credible, and deeply connected to their mission. Every word was designed to reinforce what Kumu stands for: real expertise, real connection, and wellness content, without the b/s.