The Daily bar came to me with a problem—their superfood snack bars were getting lost on the shelves among the sea of snacks. Along with people not knowing if they were bars of soap or snack bars. They needed packaging that didn’t just look good but spoke to snackers in an instant.
I developed the messaging and led the creative direction for design that made the wrappers work harder on shelves. The copy was bold, clear, and full of personality. The result? Packaging that packed a punch and 2x more repeat wholesale orders for the Daily Bar.
