afterpay where you wouldn't believe.
In one of their largest brand campaigns to date, Afterpay introduced their first spokesperson, ‘Trevor the troll’ to build awareness about all the places you can now Afterpay.
The problem: the hero creative was missing a connection that there’s a troll with a troll bridge who accepts Afterpay.
I was tasked to find the solution to connect the headline ‘Afterpay where you wouldn’t believe’ with the creative to spark wonder about the infinite availability of Afterpay in more categories.
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Agency: BMF
We then tested adaptations of the OOH creative to attract new customers on Meta. I crafted headlines to pique curiosity into categories you wouldn’t expect you could Afterpay.
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