In one of their largest brand campaigns to date, Afterpay introduced their first spokesperson, ‘Trevor the troll’ to build awareness about all the places you can now Afterpay.
The brand team came to me with a problem. The hero creative was missing a connection that there’s a troll with a troll bridge who accepts Afterpay.
I set out to find the messaging solution to connect the headline ‘Afterpay where you wouldn’t believe’ with the visuals. We needed to speak more to the new categories, while staying true to the jovial nature of Trevor the troll. After much tinkering, I crafted a set of creative headlines that were successful at getting people thinking about the places you can Afterpay.
