Copy that moves, scrolls and sells. 

Some of Afterpay’s biggest retail events—Afterpay Day, Father’s Day and Back to School—needed the right words in the right places to drive people to shop. Working with agency partners at Dijitally, I led the creative rollout (copy), shaping messaging that felt fresh, on-brand, and impossible to scroll past. From headlines to conversion-driven CTAs, I made sure every asset—email, social, in-app, in-store—spoke the same language: one that got people shopping.